A strong reader and writer must be able to not only analyze the information within a source, but also be able to read between the lines of what the source is actually trying to tell you. In order to do this, a writer must use rhetorical analysis in order to understand the true meaning of a source. A rhetorical analysis consists of the Encoder, Decoder and Reality, which helps to reader and writer to understand the background and credibility for each source as well as how and why each source was created. Kantz was us as writers to show create ethos within our writing by including credible sources. Kantz also strongly wants us as writers to understand the importance of drafting within our essays. There is always room for improvement, especially when it comes to drafting an essay. Through the use of others ideas and constructive criticisms as well as your own, each draft of an essay will be that much better.
Within my sustained research essay I will use credible sources such as the online databases and researches conducted about my topic, rather than the opinions of just anyone who has seen anti-tobacco advertisements. Leaving out the opinions of a particular person who has seen these ads helps me to stay away from bias. I will knowledgably communicate my sources to the reader by using rhetorical analysis strategies to discover why each of these studies or articles were conducted. The bulk of my primary research will consist of credible researches conducted to compare and contrast the impact the Truth campaign versus other anti-tobacco campaigns have had on youths. I will also incorporate different Truth advertisements and analyze them using rhetorical analysis to discover why they have become successful in the minds of the youth.
Forum G
Advertisement
