Primary Research Method: Rhetorical Anaylsis
Through the use of rhetorical analysis, I want to discover why the Truth anti-tobacco advertisements are so successful. I plan on discovering this by comparing/contrasting the Truth campaign to other unsuccessful anti-tobacco advertisements through the use of various rhetorical strategies. I will be looking at different print, internet and commercial advertisements of several different advertising companies. I expect to discover why Truth advertisements are succcessful in decreasing the number of youth smokers.
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